Created through a 'student-tested, faculty-approved' review process with over 2,000 students and faculty, BUSN is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners. Readers discover the energy and excitement found in business today within the engaging and accessible presentation found in BUSN. Designed specifically for today's learner, BUSN's streamlined, riveting design presents the entire core Introduction to Business topics in 17 succinct chapters, including a unique chapter on business communication.